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Authentic Selling: How to boost your sales performance by being yourself, by Guy Anastaze
Télécharger Ebook Authentic Selling: How to boost your sales performance by being yourself, by Guy Anastaze
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Détails sur le produit
Broché: 208 pages
Editeur : Panoma Press (12 octobre 2015)
Langue : Anglais
ISBN-10: 1909623989
ISBN-13: 978-1909623989
Dimensions du produit:
12,7 x 1,2 x 20,3 cm
Moyenne des commentaires client :
4.0 étoiles sur 5
2 commentaires client
Classement des meilleures ventes d'Amazon:
149.708 en Livres (Voir les 100 premiers en Livres)
Je recommande vivement ce livre à toute personne en lien avec des prospects et des clients, aux managers de force de vente et aux professeurs de vente car il diffère des autres livres qui évoquent méthodes et techniques sans parler de l'humain et encore moins de la notion de temps dans l'acte de vente. Ce livre met bien en avant l'importance du vendeur / de la vendeuse en tant qu'être humain qui évolue dans une relation humaine avec ses clients. La dimension "coaching" donne tout son sens à ce beau métier de vendeur. Par ailleurs, même si c'est en anglais c'est très facile à lire.
Inspiring book with valuable advices on how to build a sustainable business relationship with a client through a deep knowledge of him and yourself.
I read very thoroughly this book after may others about sales over the last decades, and the first thing that comes to mind is: "Thank You". Thank you Guy for taking the time to write this. In a day and age where the human factor -- while being praised -- is so often paid lip service, this work is refreshing. It succeeds in connecting most implicit and explicit dimensions of sales and both challenge the casual or professional practitioner of this mighty discipline and explain clearly how to create the conditions of a true win-win relationship. Zig Ziglar would have wholeheartedly approved!Although it revolves mostly about ‘maintenance’ sales and I would have preferred some more material also about ‘acquisition’ sales, I can’t help being delighted by such a contribution from a relatively late-comer to the sales game whose legitimacy is so often mis-understood and mis-appreciated. Thanks again ;o)Eric de RochefortPresident, Human Side Europe
Spent 30 years of my life in sales and marketing, managing large teams. Authentic selling is true to its title. Anastazie guides you through what is a sometimes a hit or miss process of selling to repeatable process and into science. He demystifies many parts and truly provides a guide that will serve you not only in sales but in your life.It is easy to read and understand. Great way to get your team on the same page. I highly recommend this book
The author introduces an interesting and very helpful approach by putting emphasis on the deep values and the human skills of a seller (what the author calls the "savoir-être"). The arguments are based on the real experiences the author had in dealing with large and complex customers organizations. He shows the strong convergence between the art of selling and the art of coaching, this is particularly helpful to accompany your customer in the change process generated by the act of buying. The author shares proven best practices in sales for sellers looking to develop long-term business relationships. The style is fluent and easy to read.
We benefit from so many years of experience of complex selling from the writer. It is quite easy to read and can adapt to many different kind of selling as long as you are interested in partnership selling and win win situations. It can help you to better enjoy the selling process and find fun in it as well as enjoying yourself along the way.
So many sensible recommendations - things that can take a long time to figure out yourself, and many never do. Guy makes understanding the sales process simple, but doesn't trivialise it. From there he suggests clear and sensible approaches to doing it well, and enjoying yourself along the way.
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